How Naiori Works

From Business QuestionTo a Clearer Next Step.

Explore a business idea through seven tabs of analysis, informed by available U.S. government data. Then develop a focused report in Workspace.

The Process

From Your First Search to a Focused Report

Start with a question, understand the evidence, and decide what to investigate next.

01
Start with Your Business and Location

Describe what you want to explore and where. A clear business idea, location, and decision give Naiori useful context for your research.

Example:
"Self-service laundromat in Fresno, California"
Use everyday language
Include your target location
Add your goal or constraints
02
Bring Available Evidence into View

Naiori looks for an industry match and relevant U.S. public data. Available figures add context on businesses, employment, household income, and the wider economy. Coverage varies by industry and location.

Example:
A metro establishment count describes employer businesses in that industry; it does not measure local customer demand.
Sources and reporting periods
Local, state, or national context
Missing evidence stays visible
03
Explore Your Seven-Tab Analysis

Work through Overview, Market, Competitive, Implement, Validation, Analytics, and Prompts. AI helps interpret the evidence, surface questions, and suggest next steps. Scores are assessments, not predictions of success.

Example:
Review the opportunity, identify competitors to verify, and choose which assumptions to test first.
Market and competitive context
Execution ideas and validation tests
Follow-up prompts for deeper research
04
Develop a Report in Workspace

Choose Elevate this report from your results. In Workspace, select a detailed report or a concise brief, then add optional business details and the decision you want to make. Report generation requires a signed-in account with available report allowance.

Example:
Market Evidence & Diligence Report for a closer review, or Executive Decision Brief for a focused discussion.
Tailor the report to your decision
Review sources and key unknowns
Save, reopen, and print / PDF
Behind the Analysis

What Powers Every Analysis

Public data, industry matching, and AI synthesis help you make sense of an opportunity.

U.S. Public Data

Sources include Census, BLS, BEA, and the Federal Reserve. The figures available for your query may describe different places and reporting periods; they are not all live or local.

Census business and demographic context
BLS national inflation and unemployment
BEA and Federal Reserve economic context
Industry Knowledge That Grows

Unmatched industries can enter a learning queue. Background research can add reusable industry mappings for later searches. A familiar industry may already have a match.

Reusable industry mappings
Background research for unfamiliar queries
Recently learned topics on the homepage
Evidence and Interpretation

Official figures provide context; AI develops the assessment. Revenue market size can remain unknown, and competitor candidates need checking before you rely on them.

Source context alongside analysis
Assumptions to test
Research gaps that guide your next step
Reports Built Around Your Decision

Workspace combines your analysis, available evidence, and optional project context into a focused document. Your inputs guide the narrative; they do not become independently verified facts.

Detailed report or concise brief
Optional decision, context, and recipient
Evidence table, sources, and review notes
Put It to Work

What You Can Do with Your Research

Use the analysis to ask better questions and prepare for the decisions ahead.

Explore an Opportunity

Bring structure to an early idea with market context, potential customers, and questions worth investigating.

Start with a question
Test Before Committing

Use the risks and validation suggestions to plan interviews, local checks, and practical experiments.

Choose your next test
Prepare for a Discussion

Develop a report to review with a partner, advisor, or lender. It supports preparation; it is not a loan application or approval.

Bring evidence and questions
Continue Your Research

Reopen saved Workspace reports, use follow-up prompts, or run a new analysis as your business question changes.

Build on your analysis

What Business Are You Exploring?

Start with a business and location. Explore the analysis, review the evidence, and take your next step with a clearer picture.