The market-analysis section your SBA loan needs — backed by real U.S. government data.
Lenders want industry benchmarks, not optimistic guesses. Naiori builds a cited market-analysis draft for your business plan — industry size, growth, wages, and competition — in minutes.
Free. No credit card. The on-screen analysis is free; a free account unlocks the downloadable PDF.
The market-analysis section lenders look for
A credible SBA business plan needs a market-analysis section grounded in real industry data — not optimistic guesses. Naiori builds exactly that:
- Industry overview, size, and growth — grounded in BLS & Census data
- Establishment counts and wage benchmarks for your industry
- Target customer segments and local market context
- Competitive landscape with named competitors
- A sources-and-methodology page citing every dataset used
Naiori produces the market-analysis section — not your financial projections or the rest of the plan. Its cited benchmarks give you a credible foundation to build those on.
Cited government data, not AI guesses
Employment, wages, and establishment counts pulled from the Bureau of Labor Statistics, U.S. Census Bureau, and Bureau of Economic Analysis — each cited to its government source. Generic AI tools invent market numbers; lenders notice.
The exact section lenders ask for
A printable market-analysis exhibit to use as that section of your business plan: industry benchmarks, target customer segments, competition, and a sources-and-methodology page.
A fraction of the cost of an industry report
Professional industry-data reports run $185 to $2,850 each, or $1,000+/year. Naiori starts free, and a full plan tier is a few dollars a month.
Why Naiori over the alternatives
Each option has a place. Here is an honest look at where Naiori fits for the market-analysis section specifically.
| General AI chatbots | Premium data subscriptions | Hiring a plan writer | Naiori | |
|---|---|---|---|---|
| Cited U.S. government data | No cited sources | Yes | Sometimes | Yes — BLS, Census, BEA |
| Typical cost | Free | $1,000+/year | $500–$5,000 | Free to start |
| Time to a report | Instant | Hours, if you have access | 1–3 weeks | About a minute |
| Built for the market-analysis section | Generic output | Raw industry data | Yes | Yes |
The honest pitch: a chatbot is free but invents numbers lenders distrust; premium databases are accurate but cost more than a small loan applicant will spend; a writer is thorough but slow and expensive. Naiori gives you cited government figures, fast and cheap, for the one section that needs them most.
From idea to loan-ready in three steps
Describe your business
Type your business and location — e.g. “coffee shop in Austin, TX.”
Get cited industry benchmarks
Naiori pulls real BLS / Census / BEA figures and builds a 7-section analysis in about a minute.
Download your report
Print or export a clean PDF market-analysis exhibit for your plan. Free with an account.
SBA loan applicants
Writing the market-analysis section of your plan.
Business-plan writers
Producing client-ready exhibits with cited data.
Consultants & advisors
Who need credible benchmarks without a $1,000+/yr subscription.
Build your cited market analysis in the next five minutes.
Free to start. See exactly what lenders want, grounded in real federal data.
Industry figures (employment, wages, establishment counts, economic indicators) are sourced from U.S. government data — Bureau of Labor Statistics, U.S. Census Bureau, Bureau of Economic Analysis, and the Federal Reserve — and cited with source and release period. Market-size estimates, scores, competitor assessments, and projections are AI-assisted analytical estimates for planning purposes only; verify all figures and supply your own assumptions. This is not financial, legal, investment, or lending advice. Naiori is an independent software tool and is not affiliated with, authorized by, or endorsed by the U.S. Small Business Administration or any government agency, and does not prepare, submit, broker, or package loan applications or guarantee loan approval or any business outcome.